Free. Intelligent. Gamified.

dub5 - Working in a giant brick chimney

The dub5 point of sale went live in February 2016 in a quick serve Asian restaurant called Oodle Noodle in Edmonton, Canada. While this is a big milestone for our startup – our development team is a world away in Hermosillo, Mexico. This means all communication with our first customer has to come on Skype, on Slack or old fashioned emails.

There is nothing better than looking your customers in the eye. If something doesn’t work you need to know as quickly as possible. If a feature needs to be added you don’t want that suggestion to come from an online form. You want it to come in conversation where you can ask questions and find out more detailed information. If something isn’t working correctly you need to know first hand the frustration that causes for customers and understand how important it is that you get things right.

Many people criticize startups that “work in an ivory tower” – unwilling or unable to talk to their customers on a regular basis. In dub5’s early days we want to check on our customers constantly and get maximum feedback to build the best product possible. It won’t always be possible to have that frequency of contact with all our businesses but it is paramount that we do now.

The Chimney Office

dub5 team

Dub5 decided that we needed an office in the middle of as many potential customers as we could find. So we moved to Parque La Ruina – an awesome new food truck park in Hermosillo, Mexico – with 14 food trucks and a bar that have agreed to be beta customers for dub5. Here we will be able to talk to our customers daily and find out if we are doing a good job. Our development team is onsite as all the food trucks join the dub5 network and we are available in person should they have any questions or concerns.

And so the second dub5 customer is the bar at Parque La Ruina. It was important that we could order beer through our point of sale as quickly as possible. Customers 3-17 will be the food trucks a few steps away from our cool summer office.

Bar at Parque la Ruina, Hermosillo, Mexico.

The space that made the most sense to work out of was in a restored brick chimney that was built in the early 1900s to bake linens. It’s crazy to think what this old thing was originally built for and what it is being used for in 2016. Working at the linen factory would have been a great job in those days and the chimney would have been a cutting edge technology that took months to make.

Over a century later we are still making technology over several months and creating great jobs using the same brick chimney. But of course what we are doing could not be more different. It’s a testament to the internet age that a Canadian/Mexican company can house our development team in a 115 year old chimney and build the future of small business technology.

And we have the most dinner choices we could imagine when we are done work at the end of the day with a food truck park only steps away from our office.

And we can confidently claim we are the #1 Chimney based startup in the world.

– Clark Murray
CEO dub5 Inc.

Dub5 and Chopeo: Joining forces for local commerce

Since its beginning, dub5 has a very clear goal: Helping local small business owners by increasing revenues and improving their expense controls, by developing a POS (Point of Sale) software that is free and easy to use.

This approach made our acquisition of Mexican e-commerce company Chopeo an excellent fit for dub5.

Chopeo’s creators developed a platform that allows small businesses and individuals to sell their goods online in an easy and affordable way. This opens up vast new markets to their products and allows them to sell items at a very low cost.

The media tends to focus on the exploits of big business: fast growing, publicly traded multi-billion dollar companies dominate the news.

However, did you know that 8 of every 10 jobs in Mexico are generated by small and medium businesses? Yes, that small stationary store around the corner. Your uncle’s grocery store. The car parts store where your dad works. All around the world economies rest on the shoulders of small business.

In dub5, we appreciate the important role that small businesses play in the economic development of every country around the world.

We understand the stresses a small business owner faces in trying to operate a profitable business. That’s why we keep on working hard on creating solutions that will help these businesses to grow year over year.

We have developed unique features that will allow you to promote and sell your goods online, closing sales from your Facebook store, receive electronic payments, and even shipping your products from and to anywhere you wish, with the best shipping rates available on the market.

Starting your own business is probably the hardest thing to do. Paying rent, hiring employees, trying to minimize losses and keeping your business profitable. Trust us, we’ve been there, too.

Years of business experience, collecting successes and overcoming failures, have given us enough knowledge to create solutions that can actually help small business owners to have better control of their companies.

Would you like to know more about how can dub5 help you grow your profit?

Contact us!

Dub5 acquires Chopeo, a Mexican e-commerce company

(Dub5 Headquarters Edmonton, Canada. May 17th, 2016.)

Today we are proud to announce that dub5 has acquired Chopeo – a Mexican e-commerce company (

3 years ago, Chopeo’s founders started the company with one mission: To help business owners connect with their customers through the creation of an online store platform which could allow small businesses to sell products online through a customized store with minimal effort.

In purchasing Chopeo, Dub5 intends to integrate this online store technology with our point of sale, allowing all dub5 customers to have a cloud store and linked inventory, in order to sell their goods online. This will allow dub5 customers to maximize revenue and increase profits quickly. The Chopeo team is also joining the dub5 team and together, we will be developing new features for Chopeo and raising its profile in Latin America.

We will be releasing a new version of Chopeo in the near future with new features and the ability to sell goods and take payment in over 20 countries. Stay tuned!

We thank the Chopeo team for their faith in the dub5 mission and look forward to great things to follow!


– Clark Murray
CEO Dub5 Inc.

Dub5 and Chopeo: Union makes us strong

In dub5 we take passion in innovation and technology, but above all, in the possibility of being agents of change in the ecosystem of entrepreneurship. That is why when we discovered Chopeo, we instantly knew that we had to work together.

Chopeo is the e-commerce platform that was born to provide micro enterprises with solutions that would allow them to sell online, in an easy and accessible way.

Germán Rodríguez, co-founder of Chopeo, explains to us his view of the concept: “Francisco Soto and I had the idea of creating a novel concept to ease online commerce, and also to provide jobs to young values of software development. We noticed that there is a lot of talented people in the medium, but that haven’t had the chance to develop their potential to work because of the limited environments. That’s why in Chopeo we’ve adopted a more relaxed approach, focusing on results, but always giving part to creativity”.

Germán affirms that, by knowing the corporate culture of dub5, he realized they were totally compatible. “We realized that we had much in common with dub5, since, just like us, they take interest in creating a nice work environment for the team, and to help people improve and work contentedly. That is why we’ve decided to merge with dub5”.

With the expertise that dub5 has gathered in technology for points of sale, and the success that Chopeo has had, with more than 1.840.689 different visitors and more than $7.817.653,58 pesos in sales, we know that great things are to come.

A new version of Chopeo will be available very soon, ready to revolutionize the way of making business with Latin America.

What is the future of dub5 and Chopeo? In the words of Germán: “The sky’s the limit”.

Why dub5

Starting your own small business is hard work. From deciding what type of business to get into and figuring out how to finance your dreams. Saving money, borrowing money and doing whatever it takes to get the doors open. Then comes quitting your safe day job and flushing your economic security down the toilet.

Starting a small business requires smarts, hard work dedication and courage. In the months leading up to opening day you, the small business owner, do all your preparatory work and then, suddenly, one day the doors are open and you are in business.

Customers coming in and out. Who are these people? Where did they come from? Compliments – so rewarding! Complaints that you take way too personally. juggling staff and ordering inventory. Who ordered all this cheese? Where is the server that was supposed to start an hour ago?!

Not to mention actually cutting hair, making pizzas or whatever business you have decided to get into.

To borrow a video game analogy – you don’t get to start at level 1 when you open a business and work up to a more challenging level. The minute those doors open on the first day you are at level 50 – maximum difficulty setting. All around the world small business owners are faced with the same challenges and have the same chances of success. And for all that sacrifice and hard work the results aren’t usually pretty.

95% of small businesses fail within the first five years.

95%. If there was a statistic like “95 percent of unicycles kill their rider in the first 5 years” there would be a movement to get unicycles outlawed. The news would start every night with “a unicycle killed another rider today – when will the madness end?” But 95% of small businesses fail every 5 years around the world and for some reason this is OK. “Business is hard – you need to be ready to fail if you want to get into business” goes the saying.

Looking deeper at the problem – a failed small business is often times a crushing defeat for the small business owner and their entire family. If your business fails there is a high likelihood the owner loses his or her life savings in the process. This often leads to bankruptcy and divorce – a failed business can drag your entire life down with it in the process.

So in starting a small business really we are saying “there is a 95% chance you will fail and an equally large chance you will lose all your money and significant other in the process.” Smart and capable people all around the world know how slim the chances of success owning your own small business really are.

As a result hundreds of thousands of entrepreneurs stay on the side lines, at secure but unfulfilling day jobs when they could be running successful small businesses, employing millions of people and enriching themselves in the process. This has a giant cost to the world wide economy.

As the CEO of dub5 I have been involved in starting my own businesses since I was 19 years old. I have had ups, I have had downs and I know the difficulty of starting a small business and keeping it going. When I was 24 I opened my second restaurant/bar and lost all of my money. It was a very public failure and it took me several years before I had the courage to start again. Since then I have had incredible luck and success but that experience of failure has stayed with me.

It was a singular experience sitting in your dream business and slowly watching it die. I knew I was in big trouble but was overwhelmed by having to work for the business – serving drinks, helping with the kitchen, managing staff, trying to build a loyal customer base. I didn’t have the time or the knowledge to understand where my business was failing, where I was losing money and most importantly what I could do to fix things fast.

New Technology Needed

We are building dub5 with those 95% of small business owners in mind whose businesses are set to fail in the first 5 years. We know we can deliver technology that can help them understand their business better and take actions to run it optimally and make more money. Technology that is far superior to the Point of Sale systems that are currently running businesses with a 95% failure rate in 5 years.

A point of sale designed to help you manage your expenses. Designed to plug into ordering websites and delivery services and increase your revenues immediately. Designed to help you make the most money possible at your business. And rather than asking for thousands of dollars up front and fees every month dub5 is entirely free for the small business – hardware and software included. Forever.

The team at dub5 knows the courage it takes to start your own small business. We understand the late nights and early mornings when your friends with jobs are tucked into bed but you have to work. We have felt the fear and uncertainty that comes with not knowing how you will pay your bills and where the money is going to come from to meet your obligations.

And we are building the product that is going to help. The product I would have liked as a 24-year-old restaurant owner. The technology that could have saved my business but it didn’t exist.

– Clark Murray
CEO and Founder